WhatsApp is the most popular messaging platform in the world. In 2020, its audience has grown up to 2 billion active users monthly. This marketing channel is a must-have for businesses that want to connect with audiences in developing countries. As of January 2021, Nigeria had approximately 33 million active social media users. WhatsApp is the most popular platform used in the country, with over 90 million users it is the best for Digital Marketing.
WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app every day. Better yet, you can be sure they will get your offers, as text messages have a 98% open rate.
The last point is that your customers love this communication channel. They trust brands with chat apps more – 53% of people say they would buy from companies they can reach via chat.
However, there are more reasons to implement WhatsApp in your marketing strategy. Read on to learn a few more benefits of this marketing channel.
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